SHOP BY BRAND & COLLECTION
L'Oréal Professionnel Logo
Since our invention of hair color more than 110 years ago, L’Oréal Professionnel has supported professional talent—from the passionate hairdresser and expert hair colourist to the modern salon team—through our obsession with innovation, tech, and safety for stylists and women. Our brand’s story is constantly fueled by in-depth and disruptive innovations, developed out of our passion for science and our technical, technological, and tech-augmented expertise. Today, we push the boundaries with patented molecules, advanced research, elevated tools, and new-to-the-world solutions at the disposal of every hair stylist.
Collections
iNOA

iNOA

No ammonia permanent hair color powered by 60% oil for optimal scalp comfort.

Majirel

Majirel

Iconic permanent hair color for ultimate color performance and coverage.

Dia light

Dia light

Acidic demi-permanent color to tone, refresh and gloss.

Dia color

Dia color

Alkaline demi-permanent color for 70% grey coverage and shine.

Blond Studio

Blond Studio

Create Blonde looks with precision and care.

BUY
Oxydants

Oxydants

Lightening range for multi-techniques with Bonder Inside and precision care.

BUY
Services

Services

Professional support through salon services and technical expertise.


Matrix Logo
At Matrix, we welcome all hair types and all humans. That’s why we work with our labs and network of more than 15,000 stylists around the world to develop hyper-targeted solutions for each and every hair type: every level, underlying pigment, diameter, and pattern. Always uncomplicated, but never basic, our high-performing professional products empower the hairdresser, hair stylist, and hair colourist to color, cut, and style all hair types with confidence in any salon.
Collections
SoColor

SoColor

First pre-bonded permanent hair colour.

Super Sync

Super Sync

Ultimate demi colour with 75% grey coverage.

BUY
Tonal Control

Tonal Control

1st pre-bonded acidic gel-cream demi for ultra predictable toning.

Lightners

Lighteners

Powerful high speed lightmaster.

BUY
Developers

Developers

Cream developers for controlled and precise applications.

BUY

Academy & Masterclasses

Master advanced techniques through world-class training and certification.

VIEW ALL →

Live Training Sessions

● LIVE WEBINAR

Advanced Balayage Techniques

Master the art of free-hand painting with L'Oréal's Global Ambassador.

DATE: FEB 15, 2026 TIME: 2:00 PM EST
REGISTER NOW
● LIVE WORKSHOP

Color Correction Masterclass

Fix common color mistakes and achieve flawless results every time.

DATE: FEB 22, 2026 TIME: 11:00 AM EST
REGISTER NOW

On-Demand Certification Programs

Colour Keys 1
FOUNDATION COURSE

Colour Keys 1 - One Day | Colour & Lightening Hair

Master the science of color with this comprehensive foundation course covering color wheel, undertones, and formulation basics.

Colour Specialist
PRODUCT SPECIALIST

Colour Specialist

Become an expert in oil delivery systems and ammonia-free coloring with L'Oréal's revolutionary iNOA technology.

Seasonal Trends
ADVANCED TECHNIQUES

Haircolor Techniques - Seasonal Trends

Advanced color glazing techniques and toning strategies using Redken's premium acid-based color system.

Frequently Asked Questions

Expert answers to common questions about professional hair colour.

Permanent hair color penetrates the hair shaft for long-lasting results and 100% grey coverage. Demi-permanent color is gentler, typically ammonia-free, and fades gradually, making it ideal for blending greys or adding shine.

10 Vol (3%): For deposit or 1 level of lift.
20 Vol (6%): Standard for grey coverage and 2 levels of lift.
30/40 Vol (9-12%): For 3 to 4+ levels of lift.
Note: Always use the brand-specific developer (e.g., Redken Shades EQ requires its dedicated Processing Solution).

Mixing ratios vary by product line (e.g., 1:1 for Majirel, 1:1.5 for INOA). Always refer to the technical instructions provided with each specific color line.

While ratios vary by technology, here is the technical guide for our core portfolio:

  • L'Oréal Professionnel
    • Majirel (Permanent): 1 : 1.5 (e.g., 50ml color + 75ml Oxydant).
    • INOA (Ammonia-free ODS): 1 : 1 (e.g., 60g color + 60g Rich Developer).
    • Dia Light (Acidic Demi): 1 : 1.5 (e.g., 50ml color + 75ml Diactivateur).
    • Dia Richesse (Alkaline Demi): 1 : 1.5 (e.g., 50ml color + 75ml Diactivateur).
  • Redken
    • Shades EQ Gloss (Acidic Demi): 1 : 1 (e.g., 60ml Gloss + 60ml Processing Solution).
    • Color Gels Oils (Ammonia-free Perm): 1 : 1 (e.g., 60ml color + 60ml Pro-Oxide Developer).
    • Chromatics (Prismatic Perm): 1 : 1 (e.g., 60ml color + 60ml Oil in Cream Developer).
  • Matrix
    • SoColor (Pre-bonded Permanent): 1 : 1 (e.g., 90ml color + 90ml Matrix Cream Developer).
    • SoColor Sync (Demi-permanent): 1 : 1 (e.g., 90ml color + 90ml 10 Vol Matrix Developer).

A hair gloss is a professional treatment designed to smooth the hair fiber, add intense shine, and condition for up to six weeks. To achieve this, you can use L'Oréal Professionnel Dia Light or Redken Shades EQ Gloss.

The 2025 palette is defined by "Mocha Mousse" browns and vibrant "Cherry Cola" reds using techniques like "Peekaboo" highlights or contrast roots. You can create these looks using Matrix SoColor, Redken Color Gels Oils, or L'Oréal Professionnel Majirel.

Full coverage aims for 100% bold masking of greys, while French Blending™ uses a "Vertical Weaving" technique for a natural, multi-dimensional, and low-maintenance result. For these services, you can use L'Oréal Professionnel iNOA, Redken Cover Fusion, or Matrix SoColor.

Yes, you can embrace first greys gracefully using subtle techniques like Balayage or demi-permanent glosses that require fewer root touch-ups and prevent a dull appearance. For a seamless blend, you can use Matrix SoColor Sync, Redken Shades EQ, or L'Oréal Professionnel Dia Richesse.

The "Bronze" trend features multi-faceted reddish-golden warmth, whereas "Espresso Brunette" is an elegant, cool-toned dark brown with smoky undertones. To achieve these shades, you can use Redken Color Gels Oils, L'Oréal Professionnel iNOA, or Matrix SoColor.

Hyaluronic Acid acts as a powerful humectant that reduces hair porosity, increases hydration, and tames frizz, making it essential for dry or damaged hair. For hydration-focused care, you can use the Matrix Food For Soft or L'Oréal Professionnel Metal Detox ranges.

Ammonia is used for deep pigment penetration and significant lift. For clients with sensitive scalps or those preferring an odorless experience, we offer high-performance Oil Delivery System (ODS) technology, such as L'Oréal Professionnel iNOA.